European fresh citrus leader
Over 70 years of family tradition offering the best citrus from our fields, with the maximum freshness and quality.
Years of experience has helped us develop long-term partnerships and direct relationships with our clients, always committed with quality and service.
We work with the best supermarkets
We are a vertically integrated company. We seek efficiency and sustainability across our value chain, from field to table.
Point of sale
Martinavarro was born in 1946 from the merge of three family businesses. We are the citrus European leader. We combine tradition with new talent.
The Ballester, Dealbert and Martinavarro families creates the company and start exporting fruit to wholesalers.
By establishing direct relationships and partnerships with the European retailers, we become citrus leaders in Spain.
We foster innovation, industrialization and efficiency in our packing processes.
We expand our agricultural presence to the rest of Spain, investing in large orchads in Andalucía.
An external management team joins the company, applying the Total Quality Management model and Lean Manufacturing as a process management tool.
We join forces with other leading fruit specialists to create Citri&Co